CSP Private Offer
3 min
a csp private offer is created by an isv for a cloud solution provider (csp) partner instead of directly for the end customer the csp purchases through the marketplace at an agreed margin and resells your solution to its own customers this is the route to take when the customer buys through a reseller including any customer whose subscription is csp managed, since those customers cannot accept private plans or direct private offers 🟣 key characteristics you negotiate with the csp partner , not the end customer the csp purchases via the marketplace and resells to end customers designed for indirect and channel sales motions supports csp business models that private plans do not support requires reseller configuration on your offer authorised reseller list, margins and offer visibility does not decrement the end customer's macc if macc drawdown is the priority, ask the customer to purchase through a separate mca billing account and send a direct private offer https //docs wetransact io/direct private offer instead 🟣 when to use one use a csp private offer whenever a reseller is part of the deal, or when a prospect turns out to be csp managed and can't accept your private plan https //docs wetransact io/private plan weigh it against a resale enabled offer the comparison article below covers when each applies 🟣 in this section csp private offer vs resale enabled offer https //docs wetransact io/csp private offer vs resale enabled offer which channel model fits your deal how to create a private offer to csp https //docs wetransact io/how to create a private offer to csp step by step setup 🟣 related how does a csp resell a marketplace solution (direct csps)? https //docs wetransact io/how does a csp resell a marketplace solution direct csps how to generate activation links in partner center (csps) https //docs wetransact io/how to generate activation links in partner center csps