---
title: Private Plan & Private Offer SetUp
slug: private-plan-and-private-offer-setup
icon: {"faIcon":"fa-solid fa-money-bill-trend-up"}
docTags: 
createdAt: 2026-08-22T16:59:45.034Z
---

Microsoft Marketplace gives you three ways to sell at a price that isn't your public list price. This section explains what each one is, how to choose between them, and how to set them up.

### 🟣 Which one do you need?

|                                 | ****<font color="#f3f4f6">**Private plan**</font>**** | ****<font color="#f3f4f6">**Direct private offer**</font>**** | ****<font color="#f3f4f6">**CSP private offer**</font>**** |
| ------------------------------- | ----------------------------------------------------- | ------------------------------------------------------------- | ---------------------------------------------------------- |
| You're selling to               | One named customer, direct                            | One named customer, direct                                    | A CSP partner, who resells to the customer                 |
| Targeted by                     | Microsoft Entra tenant ID                             | Billing account ID                                            | The CSP partner                                            |
| Custom pricing                  | Yes                                                   | Yes - discount or absolute price                              | Yes - via reseller margin                                  |
| Custom contract terms (PDF)     | No                                                    | Yes                                                           | Yes                                                        |
| Plans per deal                  | One                                                   | Up to 10 bundled                                              | -                                                          |
| Time until purchasable          | Up to 48 hours                                        | \~15 minutes                                                  | \~15 minutes                                               |
| Customer acceptance step        | No - they just buy                                    | Yes - accept, then purchase                                   | The CSP accepts                                            |
| Counts toward customer MACC     | Yes\*                                                 | Yes\*                                                         | No                                                         |
| Works for CSP-managed customers | No                                                    | No                                                            | Yes                                                        |

:::hint{type="success"}
***\*Provided the offer is Azure benefit-eligible and the purchase is completed through the Azure portal during an active MACC (Microsoft Azure Consumption Commitment) term.***
:::

### 🟣 Rule of thumb

- **Simple discount for one customer you already know?** Private plan.
- **Negotiated deal - custom terms, multiple plans, a longer subscription?** Direct private offer.
- **The customer buys through a reseller, or they're on a CSP-managed subscription?** CSP private offer. Private plans and direct private offers cannot be accepted by CSP customers.

### 🟣 In this section

- [Private Plan](https://docs.wetransact.io/private-plan) - hidden pricing inside your offer, targeted by tenant ID
- [Direct Private Offer](https://docs.wetransact.io/direct-private-offer) - a negotiated deal sent to a customer's billing account
- [CSP Private Offer](https://docs.wetransact.io/csp-private-offer) - a margin deal sent to a reseller

### 🟣 Before you start

Whichever route you take, you'll need an identifier from the other side:

- [How to find your Tenant ID in Azure portal?](https://docs.wetransact.io/how-to-find-your-tenant-id-in-azure-portal) - for private plans
- [How to Find a Billing ID?](https://docs.wetransact.io/how-to-find-a-billing-id) - for direct private offers